Social commerce, the fusion of social media and e-commerce, is gaining significant traction across the globe, and Nepal is catching up quickly. Social media platforms such as Facebook, Instagram, and TikTok have become powerful tools for businesses to sell products directly to consumers. By tapping into these platforms, companies can leverage the growing number of […]
Artificial Intelligence (AI) is rapidly revolutionizing the way businesses across the globe approach digital marketing, and Nepal is no exception. As companies seek to enhance their marketing strategies, the adoption of AI tools is becoming a crucial part of the digital transformation journey. From automated customer support to predictive analytics, AI is enabling Nepalese brands […]
The rise of influencer marketing has dramatically reshaped the digital marketing landscape in Nepal. From local personalities to global figures, influencers are playing a pivotal role in shaping consumer behavior, especially among younger audiences. This article delves into how influencers are changing Nepal’s digital marketing scene and why brands are increasingly partnering with them to […]
As Nepal moves towards a more digital economy, small and medium-sized enterprises (SMEs) are increasingly embracing digital marketing strategies to stay competitive. The shift to online platforms has provided these businesses with an unprecedented opportunity to reach wider audiences, streamline operations, and grow in ways previously unimaginable. This article will outline the best practices Nepalese […]